Pluckley Farm Shop

case study

The Brief

Helen of Pluckley Farm reached out to us asking if we could create a new website with a click and collect shopping service. Helen request her new website be simplistic and clean in design in line with many modern website she had seen.

key features

Clean Design

Our client wanted a modern and clean website design in line with current trends.

Click And Collect

Due to the pandemic a Click and Collect ordering service was desired for a safer customer shopping experience.


We built Pluckley Farm new website with the lastest technology for best performances which includes fast loading speeds on mobile devices.

The Project

What we did and the challenges we overcame.

1. Review Old Website
We started by reviewing the old website, how the pages, navigation were setup and having a good read through learning more about Pluckley farm shop. Once we had a general idea of what Pluckley was all about we went about designing a simplified website design whilst trying to maintain the feel of the brand which generally we achieved through the colour pallet and typography.
2. Simple Design
Perhaps the biggest challenge with this website design was the clients wish to keep the design as simple as possible and by simple our client wished to limit how much text was on the web pages preferring shorter snippets of information over longer paragraphs. We achieved the simplicity design by use of white space, larger fonts and bold photos to break up the design layout.
3. Click and Collect
Due to the pandemic Helen wanted an online shop with a click and collect service in order to keep her customer base as safe as possible. We are particular proud of how the checkout page turned out as the page only displays the information required and the overall design is very simple, keeping in line with our client brief as well as being user friendly.
The Result
We have been honoured to have worked with the famous Pluckley farm shop and we are delighted to have delivered Helen the sleek modern website she wanted complete with a click and collect service.

We continue to support Helen of Pluckley farm in terms of website maintenance and ongoing marketing advice to help grow Helen’s business.

Great service!

Ash was very patient with me not being a technically minded person. Following our initial consultation he put together a detailed brief and quote for us to work to. He fully understood the brief and I am happy with the web page
Pluckley Farm Shop

Helen Baird

pluckley home snap shot


We succeed in creating a clean website design that included a click and collect store whilst showcasing the famous Pluckley farm to the world.
Pluckley Farm Shop

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Archer Web Design

Archer Web Design is a growing web design business based in Swadlincote, United Kingdom. We have happy clients all over the United Kingdom and our USP is bespoke web design. We listen to our clients and tailor our web designs to best represent their brands and offer unique designs so that our clients can stand out from the crowd.  

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