How to Get More Enquiries from Your Website

At Archer Web Design, we believe your website should be your sharpest arrow — always on target, always bringing results. But if your enquiries are missing the mark, it’s time to fine-tune your aim.

Let’s talk about how to string your bow, notch your arrow, and fire your website into lead-generating glory. Here are our 7 tips for you or if it sounds like too much work – for us to handle for you. Let’s go:

1. Tighten Your Aim with Clear Messaging

When someone lands on your homepage, they should know exactly what you do and how it helps them — within seconds. Too much fluff? You’re likely to miss the mark.

• Use bold, clear headlines
• State who you help and what problem you solve
• Add a single, focused call-to-action above the fold (like “Book a Call” or “Get a Quote”)

👉 Think of your homepage like your arrowhead — sharp, focused, and built to penetrate.

2. Guide the Eye Like a Steady Arrow

Your layout should lead visitors toward action. That means no distractions, no design chaos, just a smooth glide from intro to CTA (call to action).

• Use clean, directional design (with visual hierarchy)
• Break up content with white space
• Use buttons and links with purpose, not scattershot

Let every section nock the next arrow.

3. Build Trust with Proof and Personality

People don’t just buy services — they buy trust. The best athletes train for years before entering tournaments, and your site should show you’re not just another rookie in the field.

• Add testimonials, reviews, or case studies
• Show your face — people buy from people!
• Add a personal note or story to create connection

Authenticity lands deeper than gimmicks.

4. Sharpen Your Calls-to-Action (CTAs)

Your CTA is your release point. If it’s weak, the whole shot fails.

Instead of a boring “Submit” button, try something action-based like:

• “Let’s Talk Strategy”
• “Start Your Project”
• “Get Your Free Quote”

Make it feel like an invitation, not a chore.

5. Make It Easy to Fire Back

Imagine hitting the target but the arrow bounces off. That’s what it feels like when forms are too long or contact info is hidden.

• Keep forms simple (name, email, message)
• Offer multiple ways to contact you (form, email, social, maybe even WhatsApp)
• Test it! If you can’t get in touch with yourself easily, neither can your clients

Your contact page should feel like a wide-open bullseye.

6. Optimise for Mobile

More than half your traffic is likely coming from mobile devices. If your site loads slow or looks weird on a phone, you’re not even getting a chance to match with your clients.

• Speed test your site
• Check layouts on multiple screen sizes
• Make buttons easy to tap

A true marksman adjusts for all conditions.

7. Keep Testing and Tweaking

Even Robin Hood missed sometimes. Data is your practice range — see what’s working, and keep improving.

• Use Google Analytics or Hotjar to track user flow
• Test headlines, images, and CTA buttons
• Regularly update your portfolio or services

Aiming well is one thing — consistently hitting the mark is another.

Ready to Start Hitting More Targets?

At Archer Web Design, we don’t just build pretty websites — we craft conversion-ready platforms that help you grow.

oh, if all that just sounded like hard work – then no worries 🙂 Just hire us to build and maintain your website and you can just focus on what you do best – your business.

📞 Ready to sharpen your website and attract more leads?
Let’s talk: Schedule your free discovery call